I'd keep the black background and find a picture/drawing of a jumping Silver Bullet instead of the profile one.
Give it, in my opinion, a more live action look! -> Keeping it still as simple yet classy as possible!
I see your ads on other sites and it shows the pics of 2 red rotting Kokanee. I sure wish you would update those pics with more attractive fish. Dead reds doesn't represent the site as well as some beautiful chrome!101chromefish101